Challenge
HSBC wanted to show business customers the benefits of their invoice finance offering.
Solution
Technical Direct developed a series of online and interactive films, putting the user in control and giving them clear routes through to booking a consultation or finding out more information. Ultimately, making contact with HSBC.
Benefits
The films can be watched as a linear narrative, from beginning to end, or as individual short films about the area most relevant to the viewer. More customer lead generation via online.